PRATAMA, Reza Hardian; AFRIZAL, Afit; NURSARI, Ayu; WIBOWO, Rizky Agung; SAMOSIR, Amril. TRANSFORMATION FROM TRADITIONAL TO DIGITAL MARKETING THROUGH INNOVATION SOCIALIZATION IN MARKETING FOR RURAL COFFEE MSMES IN ULU BELU . HDC: Journal of Human Development and Community Empowerment, [S. l.], v. 1, n. 1, p. 49–57, 2026. DOI: 10.37397/hdc.v1i1.1333. Disponível em: https://ejournal.stdiis.ac.id/index.php/hdc/article/view/1333. Acesso em: 1 may. 2026.